Brand logo with the help of AI
Make a strong first impression
Suitable for everyone
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Create like a pro – no design skills required: Design a professional-grade logo effortlessly – no expertise needed.
Personalize every detail: adjust every visual element to match your brand identity.
Support when you need it: our support team will help you every step of the way, just contact us!
Various styles available: unleash your creativity with AI that draws in every style, from classic watercolour elegance to futuristic neon glitter.
Turn words into visuals instantly: transform concepts into visuals, evolve creative visions, and pioneer new artistic frontiers using AI.
Multiple export formats: export print-ready and digital-perfect logo files for every application.
See what our tools can really do!
Choose the style that suits you
Here we’ll look at common logo types, their uses, and real-life examples illustrating their use.
| Types of logos | Definition | Best for | Applications |
|---|---|---|---|
| Wordmark (Text-Based Logo) | A logo made entirely of stylized text (the brand’s name). | Brands with unique names or those prioritizing name recognition. | • Media companies (e.g., Netflix, Vogue). • Tech/SaaS platforms (e.g., Slack, Spotify). |
| Lettermark (Monogram) | A logo using initials or acronyms (e.g., IBM, NASA). | Brands with long names or global reach. | • Corporate brands (e.g., HP, H&M). • Luxury fashion (e.g., LV for Louis Vuitton). • Professional services (e.g., KPMG, PwC). |
| Pictorial Mark (Symbol/Icon) | A standalone graphic symbol. | Established brands with strong visual recognition. | • Global consumer goods (e.g., Apple’s apple, Twitter’s bird). • Automotive brands (e.g., Mercedes-Benz star). • Food & beverage (e.g., Starbucks siren). |
| Abstract Symbol | A unique geometric/abstract shape representing the brand. | Brands seeking universal appeal without literal imagery. | • Sportswear (e.g., Nike’s swoosh). • Financial services (e.g., Mastercard’s interlocking circles). • Tech innovators (e.g., Adobe’s stylized “A”). |
| Mascot Logo | A character or persona representing the brand. | Family-friendly brands or those emphasizing personality. | • Food chains (e.g., KFC’s Colonel Sanders). • Sports teams (e.g., M&M’s characters). • Kids’ products (e.g., Pringles’ Mr. P). |
| Emblem (Badge/Crest) | Text enclosed within a symbol (often traditional/classic). | Brands wanting authority or heritage. | • Automotive (e.g., BMW, Harley-Davidson). • Education (e.g., Harvard University). • Craft breweries (e.g., Stella Artois). |
| Combination Mark (Text + Symbol) | A hybrid of text and imagery (can be separated). | Brands balancing recognition and flexibility. | • Retail (e.g., Adidas, Burger King). • Tech (e.g., LG, Samsung). • E-commerce (e.g., Amazon’s arrow/smile). |
| Dynamic/Adaptive Logo | A logo that changes based on context (colors, shapes, etc.). | Brands targeting diverse audiences or digital-first platforms. | • Media/entertainment (e.g., MTV’s ever-changing logo). • Event branding (e.g., Olympics’ dynamic emblems). • Digital apps (e.g., Google Doodle variations). |
| 3D/Isometric Logo | Logos with depth, shadows, or 3D effects. | Modern tech, gaming, or luxury brands. | • Gaming companies (e.g., Xbox). • Automotive (e.g., Toyota). • Beverages (e.g., Pepsi’s 3D globe). |
| Minimalist Logo | Simplified, clean designs with minimal elements. | Brands emphasizing modernity and sophistication. | • Fashion (e.g., Calvin Klein). • Tech (e.g., Microsoft’s four-pane window). • Hospitality (e.g., Airbnb’s Bélo symbol). |
Key takeaways for choosing a logo type
Results speak for themselves!
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